What makes scent unique? How is that holistically represented in designer brands?
Brands are beginning to lean towards mixed reality to curate novel experiences for their products. Additionally and coincidentally, every perfume has Top, Middle, and Base notes: compiled similarly to notes of music.
Using Pepper's Ghost, physical computing, and motion sensors, this display (and take-home packaging) produces 3D floral animations and original soundtracks to mimic the quality of every spray.
Arduino, Touchdesigner, Leap Motion, Cinema4D
Mixed-reality retail experience combining packaging, music, and perfume through interactive packaging and display.
Working with: Chelsea Tang
Music Producer: Katherine Wang
For every shopper sampling a perfume:
RFID Reader detects scent of choice
Display activates a visual “hologram” of 3D animations based on chemical composition
When sampling, Motion tracking activates additional animations that "bloom” and layer
