TartanHacks Branding 2023
Role: Creative Director
Skills: Branding, UI/UX, Motion Design, Wayfinding
Tartanhacks is Pittsburgh’s largest hackathon with over 400+ attendees. So we want our designs to speak volumes with a large amount of deliverables. I led a wonderful group of talented designs to curate a branding system for products such as: wayfinding, our TartanHacks Registration App, merchandise, event motion graphics, and much more.
Website: https://tartanhacks.com/
The year of AI.
Our hackathon theme was "Disruption.” In an age of disruptive tech, how could we create visual nodes that speak to the strength and impact these projects could inspire, while still attracting our target audience??
We naturally worked with tech, finance, and event teams to ensure that our products were scalable, accessible, and worked with our budget and sponsors. I found this part of our event to be collaboration one of the most valuable.
TartanHacks Branding 2022
For Tartanhacks in 2022, I directed a design team to develop a branding style and visual language on this year’s theme: “Around the World.” Designs included a logo, merchandise, promotional graphics, and motion graphics for the ceremony.
Process:
